We All Work at Enron Now
Harvard Business Review
FEBRUARY 16, 2011
The Enron effect is highly hazardous because it lethally poisons incentives. Incentives shape human behavior — and overcounting benefits and undercounting costs is a surefire way to blunt our incentives to innovate, to take on ambitious goals, and create real value. Let's call it Enronia, for short. Innovation atrophy.
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