Uber Shows How Not to Apply Behavioral Economics
Harvard Business Review
APRIL 13, 2017
In a related paper published in 2013 , Alexander Arriaga and colleagues had 17 operating-room teams participate in 106 simulated surgical-crisis scenarios. Remarkably, 97% of those who participated in the study reported that if one of these crises occurred while they were undergoing an operation, they would want the checklist used.
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