CMOs and CIOs Need to Get Along to Make Big Data Work
Harvard Business Review
FEBRUARY 4, 2014
An effective decision governance framework makes clear how the CIO and CMO, and other members of the leadership team, must work together and support each other. The CMO and CIO (and potentially the CTO) must bring complete transparency to the process. Collaboration IT management Marketing' Be clear on decision governance.
Let's personalize your content