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What It Takes to Become a Great Product Manager

Harvard Business Review

Pro: Engineering can focus on coding without a lot of distraction; this tends to work well for Waterfall development shops with long lifecycles. And if the product has market fit, there is an established customer base and performance baseline to work from vs. guessing until you get it right.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

Charlie Hill , Distinguished Engineer and CTO, IBM Design, told us, “To deliver fundamentally different and better user experiences, designers want to take a step back and observe users actually doing their jobs. With this approach, cross-functional teams quickly develop prototypes to bounce off of customers.