What Apple, Lending Club, and AirBnB Know About Collaborating with Customers
Harvard Business Review
JULY 3, 2015
We see four main reasons for this value gap: Greater revenue growth: As co-creating partners, customers have an incentive to help grow the business. Your success is theirs, whether the rewards are monetary or intangible. Visualize a new business model where your customers co-create with your firm to help meet their own needs.
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