How Software Is Helping Big Companies Dominate
Harvard Business Review
NOVEMBER 19, 2018
Walmart went from a 3% share of the general merchandise retail market in 1982 to over 50% today. The business model was to write the software and then sell licenses to publishers. Vox does license its software to some other companies (so far, mostly non-competitors), but it is itself a publisher. IT Does Matter.
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