The End of Traditional Ad Agencies
Harvard Business Review
MAY 9, 2013
Harley helped V&S launch Fan Machine by enlisting its fans to develop a new campaign. MoFilm, Poptent, and Tongal, for example, focus on video production for television and web films. They''ll also need these networks in order to compete on cost: The open innovation model can shave time and expense off the old ad development cycle.
8 
Let's personalize your content