What Small Business Can Learn from Emerging Markets
Harvard Business Review
MARCH 14, 2013
Take Taiwanese GPS manufacturer Mitac , which used this strategy to develop customized devices for each Asian market, serving their specific needs better than Garmin or Tom-Tom could. Haier USA knows it can win trade customers more easily than end-consumers, so uses a 'push' rather than 'pull' go-to-market strategy.
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