Market Segmentation and Public Relations

You Can Charge Women More, but Should You?

Harvard Business Review

JANUARY 29, 2016

While I’ve long trumpeted pricing as an underutilized profit lever at companies, being aware of the implications of offering different prices to different market segments is important. In this sense, pricing is more than profit.

Price

Price Market Segmentation Ethics Morale

What Small Business Can Learn from Emerging Markets

Harvard Business Review

MARCH 14, 2013

Haier USA knows it can win trade customers more easily than end-consumers, so uses a 'push' rather than 'pull' go-to-market strategy. Can you use the 'earned media' of public relations as much as HTC and Lenovo do, and the 'co-branding quality rub-off' from highly-respected brand alliance partners, as Haier and WIPRO do?

Marketing

Marketing Market Segmentation Brand Budgeting

Does Your Company Come Across as Too Male?

Harvard Business Review

JANUARY 25, 2016

After all, Red Bull and P&G were strategically going after a market segment they had chosen to focus on. Does it talk to everyone or does it skew one way or the other? If it does skew in one direction, is that intentional? Or is it unconscious?

Company

Company Advertising Market Segmentation Mass Marketing

Leadership Digital

You Can Charge Women More, but Should You?

What Small Business Can Learn from Emerging Markets

Does Your Company Come Across as Too Male?

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