What Small Business Can Learn from Emerging Markets
Harvard Business Review
MARCH 14, 2013
Haier USA knows it can win trade customers more easily than end-consumers, so uses a 'push' rather than 'pull' go-to-market strategy. Can you use the 'earned media' of public relations as much as HTC and Lenovo do, and the 'co-branding quality rub-off' from highly-respected brand alliance partners, as Haier and WIPRO do?
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