Harvard Business Review

JANUARY 29, 2016

It’s fair to ask how different costs for materials, packaging, and marketing were factored into the NYDCA’s analysis. It’s easy to be critical of these instances of differential pricing, but there are free market justifications to charge different prices to different customers. Of course, any study can be nitpicked.

Price 8

Price Market Segmentation Ethics Morale 8

Harvard Business Review

MARCH 14, 2013

A new wave of smaller companies from emerging market countries have discovered that you can not only win, but have the advantage over larger companies. Take Taiwanese GPS manufacturer Mitac , which used this strategy to develop customized devices for each Asian market, serving their specific needs better than Garmin or Tom-Tom could.

Marketing 8

Marketing Market Segmentation Brand Budgeting 8

Harvard Business Review

JANUARY 25, 2016

He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. Whether it’s in recruiting materials or executive speeches, in advertising or marketing messaging, companies tend to talk in stereotypes, even if they have female-dominated marketing teams.

Company 8

Company Advertising Market Segmentation Mass Marketing 8