Development Marketing Prahalad Survey 
Marshall Goldsmith
JULY 18, 2011
o Find your own market niche In the same way that successful entrepreneurs provide innovative solutions to market opportunities, you can work to develop a special competency that differentiates you from everyone else. Look for market needs that everyone else may not have considered. Be creative. Life is good.
Harvard Business Review
APRIL 12, 2012
They get stuck making incremental improvements that are rooted in existing competencies, markets, and business models. Toyota had industry survey data showing that customers said they would pay up to 20% more for hybrid cars. When combined with a smart marketing campaign, the car became a symbol of the whole environmental movement.
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