Make Serendipity Work for You
Harvard Business Review
FEBRUARY 25, 2011
It has brought us Aspirin, the Pill, insulin, Viagra, penicillin, antihistamines and the smallpox vaccine, Scotchgard, Teflon, Velcro, Nylon, Ivory Soap, the Post-It note, and the technology behind the HP Inkjet printer. Merton and Elinor Barber.). If serendipity is a capability, then how is it developed, protected and sustained?
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