How to Succeed in Business by Bundling – and Unbundling
Harvard Business Review
JUNE 24, 2014
Barksdale: I think we use the term “disintermediate” a lot more than we do “unbundle from these terrible corporations.” Or there are companies that are entirely focused on merchandise sales. That’s the question that’s always the hardest for an incumbent to ask, because that’s the classic innovators dilemma.
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