How to Succeed in Business by Bundling – and Unbundling
Harvard Business Review
JUNE 24, 2014
Yes, digital technology enables a lot of unbundling. Andreessen: I think a lot of it is based on the underlying technology change. The way I think about it is — at least in the world that I work in, sort of tech and Internet media — bundles emerge as a consequence of the current technology. But new bundles keep appearing.
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