How to Succeed in Business by Bundling – and Unbundling
Harvard Business Review
JUNE 24, 2014
Barksdale: I think we use the term “disintermediate” a lot more than we do “unbundle from these terrible corporations.” And so, ironically, the bundlers of that era were operating probably illegally, in the way that they were forcing the bundle and then price-fixing the bundle. Information & technology Internet Strategy'
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