How to Succeed in Business by Bundling – and Unbundling
Harvard Business Review
JUNE 24, 2014
Barksdale: I think we use the term “disintermediate” a lot more than we do “unbundle from these terrible corporations.” So one of the reasons why people didn’t have as big a moral issue on the unbundling and the piracy that resulted is I think people felt from a moral standpoint like there was sin on both sides.
12 
Let's personalize your content