Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents
Harvard Business Review
FEBRUARY 20, 2015
Brendan Nyhan of Dartmouth and Jason Reifler of the University of Exeter have also documented an even more alarming tendency, which they call “ the backfire effect.” We consistently underestimate the power of narrative. Heider created a short, simple animation of two triangles, a rectangle and a circle.
8 
Let's personalize your content