Google’s Strategy vs. Glass’s Potential
Harvard Business Review
MAY 28, 2014
Firms like Deloitte have predicted robust consumer demand for smart glasses, with global adoption reaching “tens of millions by 2016 and surpassing 100 million by 2020.” It is one of the first products to launch out of Google X, the company’s research lab that aspires to “moonshot” innovations, and which is also developing a self-driving car.
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