Uber Shows How Not to Apply Behavioral Economics
Harvard Business Review
APRIL 13, 2017
In a related paper published in 2013 , Alexander Arriaga and colleagues had 17 operating-room teams participate in 106 simulated surgical-crisis scenarios. Each team was randomly assigned to work with or without a checklist and instructed to implement the critical processes of care. The result? An estimated cost savings of $5.37
17 
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