Change Your Employees' Minds, Change Your Business
Harvard Business Review
MARCH 1, 2012
Clearly, no new process was going to work as long as the bankers' mindsets were so opposed to the basic goal of spending more time with customers. The power of mindsets is brought home by Gary Hamel and C.K. Prahalad's story of four monkeys sitting in a cage with a bunch of bananas hanging from the roof, accessible by a set of steps.
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