The Comprehensive Case for Investing More VC Money in Women-Led Startups
Harvard Business Review
SEPTEMBER 18, 2017
But what much of the VC world might not realize, is that female-led firms may have a higher rate of return on average than male-led firms. One such firm, the Perkins Fund, has launched standouts like Goldieblox, a toy company founded by a woman engineer who captured mainstream attention with girl-centric advertising.
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