Enterprise Architecture, Innovation, Long-term and Marketing

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Enterprise Architecture

Innovation

Long-term

Marketing

Firms Need a Blueprint for Building Their IT Systems

Harvard Business Review

JUNE 18, 2015

Technologies such as “middleware” can provide short-term relief, but it is usually only papering over the proverbial cracks, adding to the problems that will inevitably be encountered in the future. The enterprise architecture must be driven by a customer- and market-oriented view of a constantly changing business environment.

System

System Enterprise Architecture Agility Operations

Bridging the Gap Between Marketing and IT

Harvard Business Review

MARCH 18, 2016

While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology. Align your vision.

Marketing

Marketing Enterprise Architecture Technology Project

Leadership Digital

Firms Need a Blueprint for Building Their IT Systems

Bridging the Gap Between Marketing and IT

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