Harvard Business Review

MARCH 18, 2016

While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology. Align your vision.

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Harvard Business Review

JUNE 18, 2015

Technologies such as “middleware” can provide short-term relief, but it is usually only papering over the proverbial cracks, adding to the problems that will inevitably be encountered in the future. The enterprise architecture must be driven by a customer- and market-oriented view of a constantly changing business environment.

System 8

System Enterprise Architecture Agility Operations 8

Harvard Business Review

FEBRUARY 4, 2014

In all this table-pounding is a central truth in today’s Big Data world: both the CMO and CIO are on the hook for turning all that data into above-market growth. Most CMOs have woken up to the fact that technology is fundamentally changing what marketers do and we can’t treat IT like a back-office function,” says Jonathan Becher, CMO of SAP.

CIO 8

CIO Budgeting Enterprise Architecture Marketing 8