Remove Ethics Remove Focus Group Remove Media Remove Operations
article thumbnail

Why Mission Statements Fail

LDRLB

Consider a few examples: “The company’s primary objective is to maximize long-term shareholder value while adhering to the laws of the jurisdictions in which it operates and at all times observing the highest ethical standard.” ” You probably got bored right at the phase “long-term shareholder value.”

article thumbnail

Why Mission Statements Fail

LDRLB

Consider a few examples: “The company’s primary objective is to maximize long-term shareholder value while adhering to the laws of the jurisdictions in which it operates and at all times observing the highest ethical standard.” ” You probably got bored right at the phase “long-term shareholder value.”