You Need a Community, Not a Network
Harvard Business Review
SEPTEMBER 15, 2014
To get serious results from a network, you need commitment and a continuity of relationships among the participants. To borrow language from the philosopher Avishai Margalit , the web is a “ thin we ” type of network. They have little in common with other members, and they’re reluctant to do much for the network. When networks develop into communities, the results can be powerful. What can leaders do to turn a network into a community?