Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food
Harvard Business Review
MARCH 14, 2014
But entities such as social media, online grocers, and word-of-mouth marketing are adding a whole new dimension beyond traditional paid media. Another is to put semi-autonomous incubator groups in charge of smaller and softer launches. Brand management has hijacked the most important part about food: the product.
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