How Media Companies Can Boost Ad Revenues
Harvard Business Review
FEBRUARY 28, 2013
Among visitors to one US media site, 25 percent made an online fashion purchase within three months — twice the average for a typical online consumer. Their spending added up to a 13 percent share of total online fashion expenditures, worth some $4 billion out of a $34 billion market. Take a recent example.
8 
Let's personalize your content