The Swedish CEO Who Runs His Company Like a CrossFit Gym
Harvard Business Review
MARCH 12, 2018
In exchange, a fitness leader can offer a sense certainty, justice, and camaraderie in a time where employees are otherwise plagued by uncertainty, injustice, and isolation. He’s the CEO and self-titled “Head Coach ” of Björn Borg, the Swedish sports fashion company named after the tennis star.
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