Film Finance Franchising Influence 
Harvard Business Review
OCTOBER 11, 2012
Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time.
Harvard Business Review
OCTOBER 11, 2012
Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time.
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