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How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business Review

SEPTEMBER 17, 2018

Both of these tactics should elicit feelings of ownership. Star Wars fans are notorious for their psychological ownership of a film franchise they know intimately. Realtors offer customers virtual reality tours of hard-to-visit homes, with the additional option to virtually customize a home they are considering.

Productivity 9
Productivity Products Reis Film 9
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Reinvigorate Your Career by Taking the Right Kind of Risk

Harvard Business Review

APRIL 12, 2018

Craig Hatkoff, now a successful investor, philanthropist, and cofounder of the Tribeca Film Festival, was then fresh out of business school, working for Chemical Bank, and about to lose his job. If you’re a manager, consider unconventional hiring as a deliberate tactic to shake up your business.

Career 13
Career Market Risk Chemicals Banking 13
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