Harvard Business Review

OCTOBER 11, 2012

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time.

Film 16

Film Franchising Budgeting Audience 16

Miles Anthony Smith

AUGUST 8, 2016

Sparrow ​ Named for Captain Jack Sparrow of the Pirates of the Caribbean movie franchise, Johnny Depp (as Sparrow) and Brad Pitt have donned this facial hair. Chaplin's has more of a flare shape and none of the maniacal, world-dominating, tyrannical aspirations. ​ 17. Klingon Ah, yes. Copstash Standard Tom Selleck of Magnum P.I.

Ohno 44

Ohno Sports Franchising Ryan 44

Harvard Business Review

JUNE 3, 2016

Disney’s existing contract to distribute Pixar films was slated to end in 2006 and Pixar had announced two years earlier it would not renew the arrangement.). That deal brought the Stars Wars and the Indiana Jones franchises within Disney’s fold. True, you want to build successful franchises into sequels.

Creativity 8

Creativity Franchising Succession Film 8

Harvard Business Review

JANUARY 28, 2013

Abrams to direct the next movie in the franchise, the folks at Disney must be feeling some relief. The latter promptly announced plans to launch a third trilogy of Star Wars films in 2015, a move that will keep the brand alive and serve as a platform for selling products to a new generation of fans. While the movies pulled in some $4.4

Franchising 8

Franchising Licensing Merchandising Film 8

Harvard Business Review

SEPTEMBER 17, 2018

Star Wars fans are notorious for their psychological ownership of a film franchise they know intimately. The general resentment towards the film showed at the box office; the movie’s sales fell about $200 million short of several Wall Street analysts’ predictions.

Productivity 10

Productivity Products Reis Film 10

Harvard Business Review

APRIL 12, 2018

Craig Hatkoff, now a successful investor, philanthropist, and cofounder of the Tribeca Film Festival, was then fresh out of business school, working for Chemical Bank, and about to lose his job. In 1979 interest rates skyrocketed, rising to over 20%, causing real pain in the banking industry.

Career 15

Career Market Risk Chemicals Banking 15

Harvard Business Review

MAY 28, 2013

Although a veteran in the film business, Katzenberg had no experience with animation and little appetite for it. It depicts a central film asset that in very precise ways infuses value into and is in turn supported by an array of related entertainment assets. Illustration: @1957 Disney.

Film 10

Film Franchising Industry Resources 10

Harvard Business Review

OCTOBER 10, 2012

Try getting that out of the endless string of superhero films or "franchise reboots" that slouch out of Tinseltown these days. Just as TV was thought to be frivolous and film serious, social media has a reputation as mere entertainment while business conferences are serious, important events.

Conference 8

Conference Film Franchising Budgeting 8

Harvard Business Review

AUGUST 9, 2013

But franchises would have to entirely rethink their profitable business model — and people would have to pay more for those terribly unhealthy and oh so delicious French fries. You Don''t Actually Watch Foreign Films. It costs consumers between 6 and 70 cents extra to buy a Big Mac. So could the U.S. make this work?

Report 8

Report Film Loyalty Business Model 8