End the Religion of ROE
Harvard Business Review
OCTOBER 20, 2011
DuPont sent Donaldson Brown, a promising engineer-turned-finance staffer, to Detroit to sort things out, and sort them out he did. (GM represented an important channel for Dupont's lacquer, artificial leather, and other products, and Pierre du Pont was on GM's Board.) So it's time to address our measurement system seriously at the firm level.
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