How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
Many of our target wood-burning customers lived on the outskirts of town and had no reason to travel to the central market, where our store was located. Experiment #5: Microfinance Institutions. Customers show up regularly to take out loans, arrange payments, and track their finances. I am the cofounder and CEO of BioLite.
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