First-mover Advantage Marketing Six Sigma Time to Market 
Harvard Business Review
OCTOBER 4, 2012
To ensure first mover advantage, the schedule was extremely aggressive. Siemens uses Design for Six Sigma to define common analytical tools, provide coaching, and set targets and timetables for feedback meetings. Essilor undertook a project to develop photochromic lenses with partners PPG and Transitions Optical.
Harvard Business Review
OCTOBER 4, 2012
To ensure first mover advantage, the schedule was extremely aggressive. Siemens uses Design for Six Sigma to define common analytical tools, provide coaching, and set targets and timetables for feedback meetings. Essilor undertook a project to develop photochromic lenses with partners PPG and Transitions Optical.
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