Govindarajan Management Operations Tactics 
Harvard Business Review
MARCH 31, 2016
It both funds day-to-day operations and generates profits for the future. But as anyone who has ever tried to lead innovation knows, the challenge goes beyond being ambidextrous enough to manage today’s business while creating tomorrow’s. To be sure, the present is vitally important.
Harvard Business Review
MAY 20, 2013
Clients who don''t do this waste tremendous capital engaging design firms that specialize in tactical solutions to solve strategic problems, and vice-versa — Arnell famously failed to capture Tropicana''s brand heritage when it took the orange-impaled-by-straw off the carton, and parent company Pepsi was forced to revert to the old packaging.
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