Marketers Need to Think More Like Publishers
Harvard Business Review
APRIL 25, 2014
That will mean more than a change in tactics or even strategy, but a starkly different perspective. Kennedy proposing his man-to-the-moon idea by focusing on rocket technology, rather than America’s aspirations for the space age. Unfortunately, most of those efforts will fail. Here’s what you need to do: 1. Define the mission.
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