Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents
Harvard Business Review
FEBRUARY 20, 2015
Finally, he was stripped of his license to practice medicine. So repeating wrong information, even to debunk it, backfires. In the 1940s, Austrian psychologist Fritz Heider created what has become a legendary piece of research that reveals the need for people to craft narratives. Affirmation works – but we rarely use it.
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