Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents
Harvard Business Review
FEBRUARY 20, 2015
So repeating wrong information, even to debunk it, backfires. But Nyhan and Reifler, in their research on misperceptions and corrections , discovered that when people who are mistaken undergo a self-affirmation exercise, it increases the odds that they’ll accept the corrected information.
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