Brand Surgery ? excerpts from my Marketing Magazine article | In.
In the CEO Afterlife
FEBRUARY 5, 2011
When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. April 2011. March 2011. February 2011. Bad design lectures.
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