The CEO as Chief Brand Custodian | In the CEO Afterlife
In the CEO Afterlife
OCTOBER 17, 2011
by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. CEOs (and to some extent, CMOs) are so preoccupied with Wall Street and/or the management fad of the day that their eye has drifted from the heartbeat of their brands. Human Resources.
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