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Your Whole Company Needs to Be Distinctive, Not Just Your Product

Harvard Business Review

But starting in the early 2000s, the advantages of scale were mostly eliminated, in large part because of globalization, deregulation, and the rise of digital technology. For example, Iams pet food was one of the first premium brands; it sold to health-conscious pet owners, who purchased it only at specialized pet stores.

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You, Too, Can Move Your Company Into the Cloud

Harvard Business Review

So it comes as no surprise that whenever I spend time with industry peers who have yet to move to the cloud, there is a palpable sense of fear and overwhelming anxiety about how to even think about the process. These should be rolling strategies that are flexible enough to consider the dynamics of the industries you will operate in.