Why Group Brainstorming Is a Waste of Time
Harvard Business Review
MARCH 25, 2015
The most widely used method to spark group creativity is brainstorming, a technique first introduced by Alex Osborn, a real life “Mad Man,” in the 1950s. Osborn famously claimed that brainstorming should enhance creative performance by almost 50% versus individuals working on their own. There are two main reasons.
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