Why Group Brainstorming Is a Waste of Time
Harvard Business Review
MARCH 25, 2015
Brainstorming is based on four rules : (a) generate as many ideas as possible; (b) prioritize unusual or original ideas; (c) combine and refine the ideas generated; and (d) abstain from criticism during the exercise. The process, which should be informal and unstructured, is based on two old psychological premises.
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