CMOs and CEOs Can Work Better Together
Harvard Business Review
JUNE 20, 2014
And she put marketing in charge of an organization-wide growth program. The CEO can also make it a point to elicit marketing’s point of view on customer issues during strategy discussions, and carve out time for one-on-one meetings. “We Leadership Marketing' Tariq Shaukat, CMO for Caesars, agrees.
8 
Let's personalize your content