You Found Your Product-Market Fit. Now What?
Harvard Business Review
JULY 30, 2013
In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? 80-90% software products vs. 40-50% advertising products) and company maturity (e.g.,
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