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6 Ways Green Businesses Make a Difference

Women on Business

They also do their utmost to reduce their use of precious natural resources: by conserving paper, travelling less, focusing on e-delivery of documents, and taking a multitude of steps to “touch lightly on the earth”, these green-oriented companies and producers have a less intensive footprint when pursuing business activities.

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You Found Your Product-Market Fit. Now What?

Harvard Business Review

In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? For example if you have a 90% gross margin SaaS software product and assign a $1.1M

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business Review

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images. A New Type of Local Partner.

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Why Business Leaders Need to Read More Science Fiction

Harvard Business Review

Rising sea levels flood Manhattan in Kim Stanley Robinson’s New York 2140 , prompting hedge fund managers and real estate investors to create a new intertidal market index. Like international travel or meditation, it creates space for us to question our assumptions.

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Microsoft Taxes Itself

Harvard Business Review

The execution plan has some interesting elements (see a pithy white paper on the full carbon neutrality plan here ). The company will measure carbon footprint in different operational buckets such as plug load (electricity used) and business travel, and then offset each category "like for like" (i.e.,

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What One Company Learned from Forcing Employees to Use Their Vacation Time

Harvard Business Review

A white paper published by the Workforce Institute and produced by Circadian, a workforce solutions company, calls absenteeism a bottom-line killer that costs employers $3,600 per hourly employee and $2,650 per salaried employee per year. Check out this world map on Wikipedia to see where your country stacks up.). Not necessarily.

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How GE Uses Data Visualization to Tell Complex Stories

Harvard Business Review

GE, perhaps more than any other major company, is dedicated to the use of data visualization as a key part of its marketing and communications efforts. In trying to do that, the marketing communications brand group is always searching for compelling ways to bring these challenges to life. We''ve used it with thought leaders.