How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business Review
SEPTEMBER 7, 2016
It was a daunting investment, but well worth the quality-of-life improvement. Our flagship products are wood-burning stoves that generate electricity from fire while reducing toxic smoke emissions by 90%. These storefronts have long-established customer bases that visit with the intent of purchasing products like pots and pans.
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