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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR) 7.7% If vision is the destination you’re trying to reach on your hike, your mission is what got you out of bed that morning, excited to scale the mountain.

article thumbnail

Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR). If vision is the destination you’re trying to reach on your hike, your mission is what got you out of bed that morning, excited to scale the mountain.