Why Your Customers Hate You and How to Fix It
Skip Prichard
JULY 15, 2019
Segway ended up lowering its prices and focusing mainly on police, industrial, and tourism markets—and sold 24,000 over the first five years (or roughly 2,576,000 fewer units and about $13 billion less in revenue than expected), at lower margins. It comes down to respect and fairness, and many leaders fail the test.
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